Rollout

Carrefour

Retailer, France, Poland. 5 public steps towards 2D codes since Mar 2024, latest step: Oct 2026.

StageRollout

CodeGS1 QR / Digital Link

Date in the codeNot stated

What is codedDrinks, Packaged food

CountriesFrance, Poland

TypeRetailer

Steps and sources

Oct 2026
Checkout ready · Poland GS1 Polska market readiness list: chains whose checkouts read GS1 2D codes. GS1 DataMatrix: H&M, Żabka, Selgros, Makro, DOZ. QR with GS1 Digital Link: Carrefour Polska, Kaufland Polska Markety, C&A, DOZ. Based on the chains' own self-assessment, without certification In the code: GS1 DataMatrix or GS1 Digital Link QR, read at checkout Source ↗
8 May 2026
Rollout · France About 50 private-label products carry QR codes powered by GS1, starting with wine; spirits, textiles and batteries named as next In the code: Product information, online purchase, brand story (planned) Source ↗
Jan 2025
Rollout · France GS1 lists Carrefour's own wine brand as an early result of the 2D transition: QR codes powered by GS1 share nutrition data, about 148 million bottles carry the new code (EU wine e-label rules) In the code: Nutrition, ingredients Source ↗
Jun 2024
Exploring · Global 22 retailers and brands signed GS1's joint statement supporting the move to QR codes powered by GS1 standards (GS1 General Assembly, June 2024) In the code: GS1 Digital Link QR Source ↗
Mar 2024
Exploring · Poland Letters of intent with GS1 Polska: the signatories back the CGF and GS1 decision to move from linear barcodes to GS1 2D codes and commit to support it in Poland. MAKRO signed on 25 Mar 2024; brands include Tymbark, Dr. Oetker Polska, Makarony Czarniecki, Skawa. A letter of intent is a commitment to support the move; for checkout readiness see the Oct 2026 Poland row In the code: GS1 DataMatrix, GS1 Digital Link QR Source ↗

Public sources only. Know a step that is missing or wrong? Send it with a link.

Supplying Carrefour? Check whether your packs and line are ready for 2D codes (France, Poland): eight questions, the answer on screen.

2D readiness check →

Analysis

Ivan Kolgan · 28 Oct 2026

Carrefour started with wine: about 50 own-label products carry GS1 QR codes, and GS1 counts about 148 million bottles of Carrefour own-brand wine with the code. Carrefour named the order of the next categories after new EU rules: wine and spirits, then textiles and batteries, where the rules ask for more data than fits on a label. For own-label suppliers the request comes as a new line in the packaging brief, together with the data the code has to link to.

Post and discussion on LinkedIn, 28 Oct 2026 ↗

What such a code looks like

QR with GS1 Digital Link

https://id.gs1.org/01/09506000134352

(01) 09506000134352: GTIN: product number

How this code is built →

Illustration: the type of code and the data named in the steps above, filled with GS1 example values. The real codes of the company contain its own numbers.

Also in France, Poland

H&M

C&A

DOZ

Kaufland

All 20 →