Retailers / Germany

dmTesting

dm

Retailer, Germany. 1 public step towards 2D codes since Mar 2026, latest step: Mar 2026.

StageTesting
CodeGS1 QR / Digital Link
Date in the codeNot stated
What is codedHealth and beauty
CountriesGermany
TypeRetailer

Steps and sources

  • Mar 2026
    Testing · Germany dm tests reading QR codes at checkout in selected stores with GS1 Germany; no national rollout decided yet. Beiersdorf has carried GS1 Digital Link on 8x4 since 2025, more brands in 2026 In the code: GS1 Digital Link Source ↗

Public sources only. Know a step that is missing or wrong? Send it with a link.

Supplying dm? Check whether your packs and line are ready for 2D codes (Germany): eight questions, the answer on screen.

2D readiness check →

Analysis

Ivan Kolgan · 21 Oct 2026

dm has tested QR codes at its tills since March 2026 in selected stores, together with GS1 Germany, and has announced no national rollout. A retailer can test at the till only with the codes its suppliers already print. I scanned the QR code on an 8x4 can by Beiersdorf: the web address in it ends in /01/04006000170572. 01 marks the GTIN, the same number as under the barcode, and the till finds the price by this number.

Post and discussion on LinkedIn, 21 Oct 2026 ↗

What such a code looks like

QR code with GS1 Digital Link

QR with GS1 Digital Link

https://id.gs1.org/01/09506000134352

(01) 09506000134352
GTIN: product number
How this code is built →

Illustration: the type of code and the data named in the steps above, filled with GS1 example values. The real codes of the company contain its own numbers.

Also in Germany

BeiersdorfBeiersdorf