Retailers / Netherlands

HEMARollout

HEMA

Retailer, Netherlands. 2 public steps towards 2D codes since 24 Sep 2026, latest step: Oct 2026.

StageRollout
CodeGS1 QR / Digital Link
Date in the codeNot stated
What is codedPackaged food, Other
CountriesNetherlands
TypeRetailer

Steps and sources

  • Oct 2026
    Exploring · Netherlands, Belgium 29 retailers in the Netherlands and Belgium publicly committed to have their checkout systems ready to scan the QR Code powered by GS1 by the end of 2027 (GS1 Nederland list as of 26 Oct 2026) In the code: GTIN read at the checkout from the QR Code powered by GS1 Source ↗
  • 24 Sep 2026
    Rollout · Netherlands QR Code powered by GS1 on HEMA textile products for more than a year; since mid-September 2026 shoppers scan it with a phone and land on the product page, where they can order a size that is out of stock in the store. Scanning the QR code at the checkout is the announced next step, to phase out the linear barcode step by step In the code: GTIN; link to the product page Source ↗

Public sources only. Know a step that is missing or wrong? Send it with a link.

Supplying HEMA? Check whether your packs and line are ready for 2D codes (Netherlands): eight questions, the answer on screen.

2D readiness check →

What such a code looks like

QR code with GS1 Digital Link

QR with GS1 Digital Link

https://id.gs1.org/01/09506000134352

(01) 09506000134352
GTIN: product number
How this code is built →

Illustration: the type of code and the data named in the steps above, filled with GS1 example values. The real codes of the company contain its own numbers.

Also in Netherlands

All 28 →