Rollout

H&M

Retailer, Sweden, Poland. 2 public steps towards 2D codes since Nov 2023, latest step: Oct 2026.

StageRollout

CodeGS1 QR / Digital Link, GS1 DataMatrix

Date in the codeNot stated

What is codedApparel

CountriesSweden, Poland

TypeRetailer

Steps and sources

Oct 2026
Checkout ready · Poland GS1 Polska market readiness list: chains whose checkouts read GS1 2D codes. GS1 DataMatrix: H&M, Żabka, Selgros, Makro, DOZ. QR with GS1 Digital Link: Carrefour Polska, Kaufland Polska Markety, C&A, DOZ. Based on the chains' own self-assessment, without certification In the code: GS1 DataMatrix or GS1 Digital Link QR, read at checkout Source ↗
Nov 2023
Rollout · Sweden Moved from linear barcodes to QR codes with a serialised GTIN after RFID rollout exposed scanning problems; used first for real-time stock counts, and shoppers can scan the code in the H&M app for product info, stock and online ordering. Shown at a GS1 Sweden / Svensk Handel webinar In the code: SGTIN (GTIN + serial number), country of origin, season, order number Source ↗

Public sources only. Know a step that is missing or wrong? Send it with a link.

Supplying H&M? Check whether your packs and line are ready for 2D codes (Sweden, Poland): eight questions, the answer on screen.

2D readiness check →

What such a code looks like

QR with GS1 Digital Link

https://id.gs1.org/01/09506000134352/21/7G4K9P2XQ5

(01) 09506000134352: GTIN: product number
(21) 7G4K9P2XQ5: Serial number

How this code is built →

GS1 DataMatrix

(01)09506000134352(21)7G4K9P2XQ5

(01) 09506000134352: GTIN: product number
(21) 7G4K9P2XQ5: Serial number

How this code is built →

Illustration: the type of code and the data named in the steps above, filled with GS1 example values. The real codes of the company contain its own numbers.

Also in Sweden, Poland

C&A

DOZ

Kaufland

Makro

All 19 →