Retailers / Sweden

ICATesting

ICA

Retailer, Sweden. 1 public step towards 2D codes since 28 May 2026, latest step: 28 May 2026.

StageTesting
CodeGS1 QR / Digital Link
Date in the codeYes
What is codedFresh food
CountriesSweden
TypeRetailer

Steps and sources

  • 28 May 2026
    Testing · Sweden First product in Swedish grocery to reach stores with only a 2D code and no linear barcode: own-label ICA I love eco Fresh Salsiccia, tested in ICA stores; wider use planned from early 2027 In the code: GS1 Digital Link QR; product information, best-before date Source ↗

Public sources only. Know a step that is missing or wrong? Send it with a link.

Supplying ICA? Check whether your packs and line are ready for 2D codes (Sweden): eight questions, the answer on screen.

2D readiness check →

Analysis

Ivan Kolgan · 26 Oct 2026

ICA put a pack of own-label sausages, ICA I love eco Fresh Salsiccia, on Swedish shelves with no linear barcode, only a 2D code. It is the first such product in Swedish grocery, and wider use is planned from early 2027. GS1 organisations count how many chains have tills that read 2D codes. On the shelf, retailers name single products and ranges, and each of those products is printed on a supplier's line.

Post and discussion on LinkedIn, 26 Oct 2026 ↗

What such a code looks like

QR code with GS1 Digital Link

QR with GS1 Digital Link

https://id.gs1.org/01/09506000134352?15=270630

(01) 09506000134352
GTIN: product number
(15) 270630
Best before date: 30 Jun 2027
How this code is built →

Illustration: the type of code and the data named in the steps above, filled with GS1 example values. The real codes of the company contain its own numbers.

Also in Sweden

H&MH&M