Kenvue

Brand, UK. 1 public step towards 2D codes since 27 Jul 2026, latest step: 27 Jul 2026.

StageRollout

CodeGS1 QR / Digital Link

Date in the codeNot stated

What is codedHealth and beauty

CountriesUK

TypeBrand

Steps and sources

27 Jul 2026
Rollout · UK QR codes on pack that let shoppers add products to a digital basket (GS1 standard not stated in the source) In the code: Link to online basket Source ↗

Public sources only. Know a step that is missing or wrong? Send it with a link.

Making packaged goods too? Check whether your packs and line are ready for 2D codes: eight questions, the answer on screen.

2D readiness check →

What such a code looks like

QR with GS1 Digital Link

https://id.gs1.org/01/09506000134352

(01) 09506000134352: GTIN: product number

How this code is built →

Illustration: the type of code and the data named in the steps above, filled with GS1 example values. The real codes of the company contain its own numbers.

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