Retailers / Austria

METRORollout

METRO

Retailer, Austria. 2 public steps towards 2D codes since Jun 2024, latest step: 7 Jun 2026.

StageRollout
CodeGS1 DataMatrix
Date in the codeNot stated
What is codedFresh food
CountriesAustria
TypeRetailer

Steps and sources

  • 7 Jun 2026
    Rollout · Austria Uses GS1 DataMatrix in place of GS1-128 on fresh products: scanning error rate down about 40%, 98.3% readability at the checkouts (GS1 Austria expert interview) In the code: Same data as the GS1-128 it replaced Source ↗
  • Jun 2024
    Exploring · Global 22 retailers and brands signed GS1's joint statement supporting the move to QR codes powered by GS1 standards (GS1 General Assembly, June 2024) In the code: GS1 Digital Link QR Source ↗

Public sources only. Know a step that is missing or wrong? Send it with a link.

Supplying METRO? Check whether your packs and line are ready for 2D codes (Austria): eight questions, the answer on screen.

2D readiness check →

What such a code looks like

GS1 DataMatrix

GS1 DataMatrix

(01)09506000134352

(01) 09506000134352
GTIN: product number
How this code is built →

Illustration: the type of code and the data named in the steps above, filled with GS1 example values. The real codes of the company contain its own numbers.