Testing

Mondelēz

Brand, Italy. 2 public steps towards 2D codes since Jun 2024, latest step: 20 Jan 2026.

StageTesting

CodeGS1 QR / Digital Link

Date in the codeYes

What is codedPackaged food

CountriesItaly

TypeBrand

Steps and sources

20 Jan 2026
Testing · Italy GS1 QR code on Oro Saiwa biscuits with GS1 Italy; Conad Nord Ovest tested scanning at its tills In the code: GTIN, batch, expiry date; consumer page Source ↗
Jun 2024
Exploring · Global 22 retailers and brands signed GS1's joint statement supporting the move to QR codes powered by GS1 standards (GS1 General Assembly, June 2024) In the code: GS1 Digital Link QR Source ↗

Public sources only. Know a step that is missing or wrong? Send it with a link.

Making packaged goods too? Check whether your packs and line are ready for 2D codes: eight questions, the answer on screen.

2D readiness check →

What such a code looks like

QR with GS1 Digital Link

https://id.gs1.org/01/09506000134352/10/AB1234?17=271231

(01) 09506000134352: GTIN: product number
(10) AB1234: Batch or lot
(17) 271231: Expiry date: 31 Dec 2027

How this code is built →

Illustration: the type of code and the data named in the steps above, filled with GS1 example values. The real codes of the company contain its own numbers.

Also in Italy

RetailPro (Pro7)

Conad