Retailers / Switzerland

NestléTesting

Nestlé

Brand, Switzerland. 2 public steps towards 2D codes since Jun 2024, latest step: Aug 2025.

StageTesting
CodeNot stated
Date in the codeNot stated
What is codedPackaged food
CountriesSwitzerland
TypeBrand

Steps and sources

  • Aug 2025
    Testing · Switzerland Alexandre Furderer of Nestlé showed first products with 2D codes at the GS1 Switzerland ERFA event, such as Cailler chocolate bars. According to GS1 Switzerland, what was meant to start as a pilot exceeded expectations In the code: Product information, promotions, sustainability data Source ↗
  • Jun 2024
    Exploring · Global 22 retailers and brands signed GS1's joint statement supporting the move to QR codes powered by GS1 standards (GS1 General Assembly, June 2024) In the code: GS1 Digital Link QR Source ↗

Public sources only. Know a step that is missing or wrong? Send it with a link.

Making packaged goods too? Check whether your packs and line are ready for 2D codes: eight questions, the answer on screen.

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