Rollout

Nowalijka

Brand, Poland. 1 public step towards 2D codes since 2023, latest step: 2023.

StageRollout

CodeGS1 DataMatrix

Date in the codeYes

What is codedFresh food

CountriesPoland

TypeBrand

Steps and sources

2023
Rollout · Poland GS1 case study: GS1 DataMatrix on all Nowalijka own-label products for 11,000+ Żabka stores; automated discounts, no sale past expiry, faster scanning. Franchisee satisfaction up 47% in a 2023 survey In the code: GTIN, batch, expiry date, serial number Source ↗

Public sources only. Know a step that is missing or wrong? Send it with a link.

Making packaged goods too? Check whether your packs and line are ready for 2D codes: eight questions, the answer on screen.

2D readiness check →

What such a code looks like

GS1 DataMatrix

(01)09506000134352(17)271231(10)AB1234(21)7G4K9P2XQ5

(01) 09506000134352: GTIN: product number
(10) AB1234: Batch or lot
(21) 7G4K9P2XQ5: Serial number
(17) 271231: Expiry date: 31 Dec 2027

How this code is built →

Illustration: the type of code and the data named in the steps above, filled with GS1 example values. The real codes of the company contain its own numbers.

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