Retailers / Italy

RetailPro (Pro7)Rollout

RetailPro (Pro7)

Retailer, Italy. 1 public step towards 2D codes since Sep 2025, latest step: Sep 2025.

StageRollout
CodeGS1 QR / Digital Link
Date in the codeNot stated
What is codedPackaged food
CountriesItaly
TypeRetailer

Steps and sources

  • Sep 2025
    Rollout · Italy New Pro7 private label built from scratch when RetailPro (Campania) launched its own banner after leaving Pam Franchising; shoppers scan the QR code on the pack to open a product page. About 250 own-label items at launch, target 1,000 by March 2026 (GDO News, 22 Sep 2025). GS1 standard not stated in the source. Reader report (Francesco Posa, Unichips, Oct 2026): Pro7 packs have no linear barcode, so the QR code is the only code scanned at checkout; not yet confirmed in a public source In the code: Link to product page: ingredients, origin, nutrition, usage tips Source ↗

Public sources only. Know a step that is missing or wrong? Send it with a link.

Supplying RetailPro (Pro7)? Check whether your packs and line are ready for 2D codes (Italy): eight questions, the answer on screen.

2D readiness check →

What such a code looks like

QR code with GS1 Digital Link

QR with GS1 Digital Link

https://id.gs1.org/01/09506000134352

(01) 09506000134352
GTIN: product number
How this code is built →

Illustration: the type of code and the data named in the steps above, filled with GS1 example values. The real codes of the company contain its own numbers.

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