Żabka
Retailer, Poland. 4 public steps towards 2D codes since 2022, latest step: Oct 2026.
StageResults
CodeGS1 DataMatrix
Date in the codeYes
What is codedFresh food
CountriesPoland
TypeRetailer
Steps and sources
- Oct 2026Checkout ready · Poland GS1 Polska market readiness list: chains whose checkouts read GS1 2D codes. GS1 DataMatrix: H&M, Żabka, Selgros, Makro, DOZ. QR with GS1 Digital Link: Carrefour Polska, Kaufland Polska Markety, C&A, DOZ. Based on the chains' own self-assessment, without certification Source ↗
- Mar 2024Exploring · Poland Letters of intent with GS1 Polska: the signatories back the CGF and GS1 decision to move from linear barcodes to GS1 2D codes and commit to support it in Poland. MAKRO signed on 25 Mar 2024; brands include Tymbark, Dr. Oetker Polska, Makarony Czarniecki, Skawa. A letter of intent is a commitment to support the move; for checkout readiness see the Oct 2026 Poland row Source ↗
- 2023Rollout · Poland GS1 case study: GS1 DataMatrix on all Nowalijka own-label products for 11,000+ Żabka stores; automated discounts, no sale past expiry, faster scanning. Franchisee satisfaction up 47% in a 2023 survey Source ↗
- 2022Results · Poland Żabka replaced GS1 DataBar with GS1 DataMatrix because linear codes on soft, irregular packs such as bread and sandwiches often failed to scan. On Pierre Baguette products (Slovak bakery), complaints about unreadable codes fell from 562 (Jan-Sep 2022) to 0 within 3 months; franchisee satisfaction with scanning up 47% vs DataBar Source ↗
Supplying Żabka? Check whether your packs and line are ready for 2D codes (Poland): eight questions, the answer on screen.
2D readiness check →What such a code looks like
GS1 DataMatrix
(01)09506000134352(17)271231(10)AB1234(21)7G4K9P2XQ5
- (01) 09506000134352
- GTIN: product number
- (10) AB1234
- Batch or lot
- (21) 7G4K9P2XQ5
- Serial number
- (17) 271231
- Expiry date: 31 Dec 2027
